The Minor Ailment conundrum – how Emergency Departments are becoming the first line of defence

Minor ailments attendance in GPs and EDs place significant burden on Australia’s health system. Health care professionals need to educate consumers about self-management and prevention. Check out Angel Gonzalez’ article in the latest issue of the AJP magazine.(

Back to the Future: Are we returning to community style pharmacies?


Steve Sowerby, the founder of XPotential was invited to speak at this year’s ASMI conference, (Australian Self Medication Industry) held in Sydney in November.

Steve’s session was entitledPostcards from around the Globe – Global best Practice in Healthcare Retailing.’

During the conference Steve was interviewed by Will Marquand, Deputy Editor of Retail Pharmacy Magazine. The interview is published in the Jan/Feb 2015 issue (see article below).

To comment or for further information please contact us at: enquiries@xpotentialanz.combody 1

body 2For more information on Retail Pharmacy Magazine go to:

For more information on ASMI go to:

ASMI Conference

ASMISteve Sowerby, Founder of XPotential has been invited to speak at this year’s ASMI conference on Tuesday November 18th  2014. You can join him after Afternoon tea for an insightful and exciting session ‘‘Postcards from around the Globe – Global best Practice in Healthcare Retailing”

Welcome to the new XPotential – Australia & New Zealand website!

Welcome to the brand new website of XPotential - Autralia & New Zealand. Have a look around and learn more about us, our programmes, our alliances and our events. Our blog is coming soon with fresh and new content. We encourage you to sign up to be notified once we have a new post up.

Our blog is coming soon

Please enter your email address below to subscribe to our blog and we will notify you of updates.