Integrated Communications

This training programme, run as a workshop has been designed by XPotential, in collaboration with leading brand owners, creative agencies and media houses, as a practical and pragmatic training solution for developing an integrated communications strategy.

With an overdose of information and advertising clutter, it is essential for brands to stand out and create a differentiated position for themselves, by delivering aligned and focussed messages across appropriate media platforms.

In a world where we no longer control all aspects of brand communication, it is essential for brands to adopt an integrated marketing plan. We take program participants through the 6 building blocks of developing an effective and efficient communications strategy while working with real examples and challenges within your business to deliver faster results.  The 6 building blocks are:

    • The New Media World
    • The Consumer Anchor
    • The Consumer Journey
    • Managing the Consumer Journey
    • Selecting High-Voltage Touch Points
    • Managing Integrated Communications in your organisation

The training programme is adapted to meet the specific needs of your business and  usually takes three days to complete – it  can also be run over consecutive days or staggered over a period of time .

If you believe your marketing or agency team could improve the effectiveness and efficiency of your marketing communications then get in touch with us at enquiries@xpotentialanz.com, for an objective discussion on whether this or one of our other programmes would help.
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