The only way is UP!

Many businesses are in the midst of a dilemma at the moment: Stay put or Scale up? While some are comfortable maintaining the status quo, others are keen to explore new markets and expand their customer base. As Mark Zuckerberg rightly said, ‘In a world that is changing really quickly, the only strategy that is

Read More »

Innovate or Die

Sounds a bit drastic but a lack of real innovation is killing off traditional brands. Many companies in the Consumer Packaged Goods (CPG) sector, amongst others, are actively shifting their innovation investment to working with external start-ups because their core business struggles to adapt their brand and marketing strategies to include breakthrough innovation. In a

Read More »

People. Your brand’s greatest resource.

Can’t live with them, can’t live without them. Today, we take a look at just how essential talent and culture are to a brand’s success, and how businesses should focus on nurturing people and their abilities.  Greg Creed, CEO of YUM! Foods, recently stated, in an article in the Australian Financial Review, that ‘a company’s

Read More »