We explode the potential of your brands, people and business value
We believe that brands are the most important assets of your business and your people are the most important resource in building brands
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XPotential™ are global experts in creating brand-centric strategies and activations. We embed ownership of your strategies to deliver maximum benefit quickly and sustainably, by aligning and empowering your people to create brand value.

We listen, understand, develop and implement tailor-made programmes and tools to deliver your business objectives through your people.
Click on our programme pillars below to learn more.

Strategy & Change

Developing and embedding a vision & strategy to align your organisation

Brand Building

Delivering sustainable strategies, development and management of brands

Delivering Innovation

Creating breakthrough brand building innovations

Sales & Shopper Marketing

Creating winning opportunities in store with customers and shoppers

Export Expansion

Generating customer focused export growth opportunities

CHC Training Academy

Global Programme of open and customised workshops for insightful, practical and inspiring training dedicated to consumer healthcare


The Aprais process is proven to drive continuous and consistent improvement in client and agency performance

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The Winds Of Change

Windmills or Walls? There’s an ancient Chinese proverb that says ‘When the winds of change blow, some people build walls and, others build windmills.’There’s been plenty of evidence of both since

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