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Mike’s Monthly Book Review

MARKETING IS IN TROUBLE – Colin Gordon Recommendation: HIGH – a fascinating look into where it’s all gone wrong for Marketing and ten practical steps

The Last 3 Stages of Mobilisation

No leader can implement a strategy by themselves. You need supporters to make it happen. You need a movement, a critical mass of people who will champion the change on the frontline. We use a mobilisation process that is broken into 6 stages.

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THE ART OF MOBILISING PEOPLE TO IMPLEMENT A WINNING STRATEGY

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