Are your Consumer Health Products Campaigns polished and ready for entry into the prestigious Consumer Health Products Australia Diamond Awards?
This year we are offering a FREE Virtual ‘ Shiny Diamond’ Masterclass to CHPA Members and their Agencies for 90 minutes on two separate dates (Thursday June 25th, Thursday July 2nd) to ensure you have the winning edge. The Masterclass will focus on the critical elements that the judges are looking for:
- Diamond Awards background and entry requirements Campaign Challenge: How to clearly articulate your challenge, including a challenge statement framework.
- Objective Writing: The importance of SMART Objectives and the difference between marketing & marketing communications objectives .
- Strategy and Execution: What is a strategy? How to articulate an insight. The link between execution and strategy.
- Health Literacy: Self-care goals & judging criteria
- Results: Ensuring these link to your Objectives
We would strongly encourage CHP Australia Members and their Agencies considering entering the 2020 Diamond Awards to participate together in these masterclasses.
Please use this link to book a spot: CHPA Australia ‘Shiny Diamonds’ Bookings