‘Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.’ Sun Tzu, ancient Chinese strategist, military leader, philosopher, author of The Art of War.
At its core, a great strategy is formulated to embed change within your organisation so that you can win in the marketplace. To do this successfully you need to include a representation of those people responsible for its implementation in its design and the process of bringing it to life.
Implementation failures often occur when the people responsible for making it happen don’t understand it, believe in it, or have the capability to carry out the activities required for implementation.
You must mobilise your team, capturing their hearts and minds to ensure that you win their emotional and intellectual commitment to the strategy. If you don’t include the implementors at the beginning of the process, it becomes tough to mobilise a critical mass of stakeholders.
In Strategisation ‘The Art of Mobilising People to Implement a Winning Strategy,’ we take the reader step by step through our KUBA model. Each person in the organisation must KNOW, UNDERSTAND and BELIEVE so they will take ACTION.
- First, they have to KNOW about it.
- Explain what it is we’re trying to achieve.
- Make sure that they UNDERSTAND:
- Why we’re doing this and what their role will be.
- ‘What’s In it for them’? (WIIFT)
- Help them to BELEIVE that they can do it.
- Give them the right information and guide them in the task.
- Only when you have these in place will you get ACTION.