Brand Diligence

We conduct a complete audit of twenty measures that help judge future brand potential, producing a comprehensive brand profile. It will provide the client with a clear way to assess the robustness of financial forecasts and judge the extent of the positive and negative sides to brand strategies and initiatives.

The key elements of a Brand Diligence audit conducted by a qualified XPotential 20:20 Brand Auditor:

  • Interviews with client key stakeholders and external opinion leader
  • A review of relevant internal (quantitative and qualitative) and public domain information
  • Brand equity matrix scoring by client stakeholders and the independent auditor
  • A summary map of relative strengths, challenges and opportunities
Please contact us at if you would like an objective perspective on the strengths, challenges and opportunities for your brand.
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