We conduct a complete audit of twenty measures that help judge future brand potential, producing a comprehensive brand profile. It will provide the client with a clear way to assess the robustness of financial forecasts and judge the extent of the positive and negative sides to brand strategies and initiatives.
The key elements of a Brand Diligence audit conducted by a qualified XPotential 20:20 Brand Auditor:
- Interviews with client key stakeholders and external opinion leader
- A review of relevant internal (quantitative and qualitative) and public domain information
- Brand equity matrix scoring by client stakeholders and the independent auditor
- A summary map of relative strengths, challenges and opportunities