Designed for small and micro enterprises (less than 20 employees), the ‘Business Planning for Maximum Growth’ programme is conducted over 4 half day ‘Masterclass’ workshops that run over a period of 8 to 12 weeks.
We use our Active Learning approach which involves attendees using key tools and techniques applied to their own business challenge, bringing these themes to life and embedding learning – participants leave each Masterclass with an action plan that they have developed to use in their business and to prepare for the following modules:
The program can be tailored to meet a specific group of companies or geographies with core modules covering the following areas:
1) Masterclass One: Your Business Plan for Growth
Understand why you need a Business Plan to take your business to the next level and what to include in a good business plan.
2) Masterclass Two: Control your Business Finances
Understand the fundamental numbers that drive business success, think about your numbers, gain some insights and identify areas for further investigation.
3) Masterclass Three: Creating Customer Demand
Understand the principals of building consumer and customer engagement to create sales or leads in the digital age with a focus on understanding your target market, why they should be interested in your offer and how to reach them. The basics of marketing.
4) Masterclass Four: Pitch Perfect, Network like a Pro
Translate your offer into a value proposition that articulates quickly and effectively why a lead or potential customer should consider you and your business.
This program was designed in collaboration with Hugh O’Donnell – High Performance Consortium