A programme focusing on the importance to retail partners of Customer and Shopper Marketing to retail partners through a deepened understanding of processes used and tools available, used including generating insights and understanding shopper behaviour.
David Hall
Senior Associate, XPotential Australia New Zealand
Favourite pair of shoes (boots): My Hi-Tec hiking boots bought in Fairbanks Alaska. If I am wearing these it means I am out in the wild either in Canada, Alaska or in my home state of Tasmania. While not expeditions, these trips require good planning, managed risk and good company to be successful – much like business!
Professional Background
David has extensive executive management experience managing large organisations across multiple FMCG categories and geographies. He has successfully led major change programs and large teams of people. His career has enabled him to gain experience in global and Australasian companies including National Foods, Dairy Farmers, Goodman Fielder, Kellogg’s, Boot’s Healthcare and Proctor and Gamble. David has worked in multiple geographies (Europe, UK, Asia, Australia and New Zealand) in both line and functional roles (Sales, Marketing and Supply Chain). Additionally, he has led and supported major change projects: the revitalisation and sale of the Dairy Farmers business; major acquisition integration programs at National Foods and Goodman Fielder, and; restructuring of the Sales and Logistics function at Kellogg’s Australia and Japan. More recently David was Director Business-Development for the Australian Food & Grocery Council, the premier industry body.
Today David consults to companies and governments while being involved in small family businesses in Tasmania.