XPotential™ - Strategy and Change - Growth & Diversification

Designed specifically for SME’s operating in the food and agribusiness sector, this one-day Active Learning workshop explores the key dynamics of the Australian food industry, growth opportunities and critical success factors.

We use an Active Learning approach which involves businesses using key tools and techniques applied to their own business challenge, bringing these themes to life and embedding learning.

The program can be tailored to meet a specific group of companies or geographies with core modules covering the following areas:

Australian Food & Grocery Market overview
Where to Go?
- How to decide which Markets and Categories to enter?
- Who is your primary consumer and customer?
- How to prioritise Sales Channel and Shoppers?
How to Win!
- Brand Positioning to Differentiate
- Market Entry Models
- Pricing and Value Chains
- Pitching Your Offer

David Hall

Senior Associate, XPotential Australia New Zealand

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Favourite pair of shoes (boots): My Hi-Tec hiking boots bought in Fairbanks Alaska. If I am wearing these it means I am out in the wild either in Canada, Alaska or in my home state of Tasmania. While not expeditions, these trips require good planning, managed risk and good company to be successful – much like business!

Professional Background

David has extensive executive management experience managing large organisations across multiple FMCG categories and geographies. He has successfully led major change programs and large teams of people. His career has enabled him to gain experience in global and Australasian companies including National Foods, Dairy Farmers, Goodman Fielder, Kellogg’s, Boot’s Healthcare and Proctor and Gamble. David has worked in multiple geographies (Europe, UK, Asia, Australia and New Zealand) in both line and functional roles (Sales, Marketing and Supply Chain). Additionally, he has led and supported major change projects: the revitalisation and sale of the Dairy Farmers business; major acquisition integration programs at National Foods and Goodman Fielder, and; restructuring of the Sales and Logistics function at Kellogg’s Australia and Japan. More recently David was Director Business-Development for the Australian Food & Grocery Council, the premier industry body.

Today David consults to companies and governments while being involved in small family businesses in Tasmania.

Growth & Diversification

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THE ART OF MOBILISING PEOPLE TO IMPLEMENT A WINNING STRATEGY