This training programme, run as a workshop has been designed by XPotential, in collaboration with leading brand owners, creative agencies and media houses, as a practical and pragmatic training solution for developing an integrated communications strategy.
With an overdose of information and advertising clutter, it is essential for brands to stand out and create a differentiated position for themselves, by delivering aligned and focussed messages across appropriate media platforms.
In a world where we no longer control all aspects of brand communication, it is essential for brands to adopt an integrated marketing plan. We take program participants through the 6 building blocks of developing an effective and efficient communications strategy while working with real examples and challenges within your business to deliver faster results. The 6 building blocks are:
- The New Media World
- The Consumer Anchor
- The Consumer Journey
- Managing the Consumer Journey
- Selecting High-Voltage Touch Points
- Managing Integrated Communications in your organisation
The training programme is adapted to meet the specific needs of your business and usually takes three days to complete – it can also be run over consecutive days or staggered over a period of time .
