Does your brand get the advertising it deserves? Is your Client-Agency relationship agony or ecstasy?
Developed with over 10 years of both client and agency side experience, the XPloding Creative one day workshop focuses on how to work together to strengthen brand equity while building a relationship of trust and respect.
The workshop is centred around the following key principals:
|Key thrusts of communication success:||DISRUPT: ENGAGE: CONVINCE|
|Defining Success:||The Brief and Brief-ING|
|Professional Creative Evaluation:||The 3-Step Evaluation Process|
|Client/ Agency Partnership:||The Golden Egg|