Three – Is it Your Magic Number?

✅ Paper, Scissors, Rock ✅ Goldilocks & the 3 Bears ✅ Salt, Tequila, Lemon 

In the spirit of simplifying things, I’ve been revisiting the principle of The Power of 3, highlighted in Aristotle’s Rhetoric.

Our brains have evolved to protect us from harm – Fight, Flight, Freeze: if we don’t have an option when faced with danger, we may not find a way out of it. Yet, given too many choices, we may become confused and make the wrong decision. Running towards the tiger instead of away!

Consumers want choices, but not too many – we tend to get overwhelmed, and buyers brains become stressed with too many options. Keep. It. Simple. Sweetie.

In business we often categorise in sets of 3: high, medium, low probability. Sales leads: hot, warm, cool. An example I use in marketing is to have a MAXIMUM of 3 unique claims communicated on any product – all linked to a single differentiated customer benefit. It drives creative tension, focus, simplicity and memorability.

We can simplify most aspects of our lives by applying the power of 3 – Reducing options & choices & focusing on what’s most impo

 

Share this article:

Share on facebook
Share on google
Share on twitter
Share on linkedin

Recent news:

Words: Jargon, Buzz words, New words

If I hear ‘Pivot’ one more time….. It’s been a long haul here in Melbourne, but we’ve finally reached the point this week of slowly

Mikes Monthly Book Review

Good Strategy/ Bad Strategy: The Difference and Why it Matters GOOD STRATEGY/BAD STRATEGY  In this short book of just under 300 pages, Richard Rumelt cuts

The Winds Of Change

Windmills or Walls? There’s an ancient Chinese proverb that says ‘When the winds of change blow, some people build walls and, others build windmills.’ There’s been

A NEW BOOK PRESENTED BY OUR XPOTENTIAL TEAM

STRATEGISATION

THE ART OF MOBILISING PEOPLE TO IMPLEMENT A WINNING STRATEGY

If you are a leader responsible for strategy development and its implementation and you want to have the greatest chance of success – Strategisation is for you!

Please fill in the below details to receive a link to the XPotential Innovation Competency Survey