Senior Associate, XPotential Australia New Zealand
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Favourite shoes: Blunnies as they are comfortable in summer as well as winter and appropriate on a John Deere or on Brunswick street.
I have a Marketing and Sales background with an e-business and online overlay in B2B and B2C. My passion is to improve the customer experience by removing waste, barriers and improving flow through systems and processes. In doing so, helping get the business into alignment with its customers’ needs.
More specifically, I spent 10 years in import, wholesale and retail photographics in sales and marketing roles in the 90’s transitioning to consulting which expanded to businesses starting to think about substituting conventional media with digital media and then start-up businesses in the on-line space.
My consulting roles have varied from external strategic advisor to embedded General Manager for organisations and internal start-ups and include businesses such as Terry White, Agfa, JB Hi-Fi, in the import, wholesale and retail trade in consumer electronics, pharmacy, not-for–profit, photographic, air conditioner, electrical trade industries.
JB Hi-Fi is an example where I joined them as a consultant and then became a member of the senior management team and helped build the JB Hi-Fi digital capability over 4 years and eventually led the advertising, print and eCommerce teams in Australian and New Zealand We grew the online visits by an average of 7.3% compounded monthly over those 48 months to 1.5m visitors a week.
A recent role in the eCommerce space was as CIO for a Mobility business that created the online B2C channel for General Motors Holden to retail new cars and transact in the consumers driveway including swapping trade-in vehicles and finance options.