Innovate or Die

Sounds a bit drastic but a lack of real innovation is killing off traditional brands. Many companies in the Consumer Packaged Goods (CPG) sector, amongst others, are actively shifting their innovation investment to working with external start-ups because their core business struggles to adapt their brand and marketing strategies to

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People. Your brand’s greatest resource.

Can’t live with them, can’t live without them. Today, we take a look at just how essential talent and culture are to a brand’s success, and how businesses should focus on nurturing people and their abilities.  Greg Creed, CEO of YUM! Foods, recently stated, in an article in the Australian

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Fast ‘N Furious Innovation Key Learnings Article 2 of 2

In Article 1 we provided background on the Fast n Furious short course, including the 4 Stage Engagement approach. In this follow up article we highlight the core tool we use throughout the program and key learnings from working with nearly 60 companies who completed the course during 2016 -2017.

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Bringing change from within

Trends in wellness, regulatory affairs, government spending and technology are shouting out a bright future for Consumer Health, yet the slow rate of growth is frustrating. We all talk about the potential opportunities for innovation. We act by merging and acquiring, by switching and launching, yet we continue to languish

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